Here is a summary list of social media considerations and risk factors that every business should evaluate when devising a social media strategy:
· Information risks
o Data theft
o Data disclosure
o Social engineering
· People risks
o Harassment, bullying and trolling
o Identity theft
o Personal security
o Child exploitation
· Brand and reputation risks
o Corporate brand damage
o Corporate reputational harm
o Senior management reputational harm
o Shareholder value
o Interception of confidential communications
· Audit-ability
o Reputation management audits
o Appropriate usage audits
o Messaging standards audits
o Quality of customer contact audits and assessments
o Hostile mentions analysis
· The HR angle
o Movers and leavers awareness and guidance
o Induction training
o Code of conduct
o Acceptable use policies
o Reasonable monitoring policies
o Mitigation of risk in relation to unfair dismissals
· Technological risks
o Malware
o Intrusions and password exposure
o Mobility and WiFi
o Use of personal equipment
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